This data reveals the secret of how does YouTube shorts algorithm work. Studied 3.3 Billion views Based on the graph posted by Paddy The YouTube shorts algorithm likes such videos the most. It turns out that the ideal formula for Shorts is to make Shorts 50-60 seconds long and design them so that the video keeps the user from the first second to the end. That is, it is not just the length of the Shorts that matters, but also the retention of attention during viewing. Shorts with average duration of over 50 seconds had an average of 4.1 million views. If we consider average duration of viewing and number of views, the gap is even bigger. But shorts 30-40 seconds long have twice less number of views – average number of views for this video is 690 thousand. Most of shorts were 30-40 seconds long, but YouTube shorts algorithm gives preference to shorts 50-60 seconds long – average number of views for these videos is 1.7 million. How does the YouTube algorithm rank Shorts in recommendations? Include a link to the main channel with long-form clips, website, social network, expert blog in the description so that Shorts is useful.Posting should be regular – algorithms like predictable feeds and rank poorly for accounts that often go missing.Chances are the algorithms will work better and show it to more users. If the video does not get enough views, you can delete it and upload it again.There are cases where viral tiktoks have garnered many views on Shorts because the platforms have a similar as YouTube shorts algorithm. Popular videos from other social networks can be spooled in.You can upload 3-5 videos a day, pausing between them so they can be moderated and indexed.The time of publication plays a role – the best option is morning or evening, when users go to work/study.The title or text of the video should not exceed 100 characters.The optimal duration of the Shorts is up to 1 minute, with a default timing of 15 seconds.Within 24 hours of uploading a short video, it can accumulate hundreds or even thousands of views. The algorithm looks at how often people watch and unselect videos in the feed.Important features of the YouTube shorts algorithm YouTube Shorts videos can’t be longer than 60 seconds and they don’t contain many special effects.īut unlike Stories, YouTube Shorts don’t disappear, which is an advantage for brands looking to create a lasting impression with their video content. Cool, right?īut the most amazing aspect of Shorts is that it allows you to create videos using only your mobile phone. The YouTube Shorts feature, introduced in 2020, allows you to create short videos with music overlays. What to do if views on the channel drop.How to expand the capabilities of built-in YouTube analytics.What the structure of a short video should look like.How does the YouTube algorithm rank Shorts in recommendations.Important features of the YouTube shorts algorithm.Is it worth it for a business, what are the benefits for the creators, how does the YouTube Shorts algorithm work? Let’s get to the bottom of it! Today we’re going to talk about Shorts – short vertical videos in a separate YouTube tab for mobile.
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